Net Generation
for USTA

The USTA (United States Tennis Association) tasked my team at Wunderman to help them revitalize the United States youth tennis program. I oversaw the branding, photoshoot, digital marketing, and digital platform (UX, design, and copy).

Besides working on the initial launch, my team and I worked collaboratively with the USTA to come up with future states of the Net Generation program, some of which included: an app for parents, coaches, and players to connect; wearables; and gamification